Campari, a renowned aperitif liqueur, embodies a distinct category in the world of spirits known as Aperitif Liqueurs. With its vibrant red hue and bold, bitter flavor profile, Campari has become a quintessential component of classic cocktail recipes and aperitif rituals worldwide.
The Negroni and Americano are among the most world’s most iconic Campari cocktail recipes, however, my all-time favorite is the French Boulevardier cocktail. Another popular riff off the Aperol Spritz is the Campari Spritz. While often mixed into cocktails, Campari is also sipped alone as a bitter aperitif or with soda water.